Join us as Professor Jad Melki discusses the media strategies of the Islamic State in Iraq and Syria (ISIS) and highlights the group’s ability to implement a combination of terrorism tactics synchronized with communication strategies to gain media exposure, push news frames that serve its interests, disseminate a consistent brand, and target well-defined stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter opponents. While the Islamic State as a geopolitical entity is almost eliminated, its innovative media strategies provide a model for future extremist groups to utilize important lessons for those countering extremism and youth radicalization to learn from.
Jad Melki, Ph.D. is associate professor of journalism and media studies and chairperson of the Communication Arts Department at the Lebanese American University. He has been a broadcast and digital journalist for over 15 years working with US and Arab media. Melki was part of the Webby award and National Press Club award-winning Hot Zone team (Yahoo! News) covering the 2006 Israel-Lebanon war. He is also an affiliated researcher at the ICMPA center at the University of Maryland and a faculty at the Salzburg Academy on Media and Global Change. Previously, Melki was founder and director of the Media Studies Program at the American University of Beirut and visiting faculty at the graduate Communication program at Johns Hopkins University.
Light refreshments will be served. This event is open to the public.
This presentation is supported by the International Collaborative Grant from Office of the Vice President for Global Engagement, Department of English, and MA Program in Communication, Culture, and Technology (CCT) and gnovis.
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For further information contact Jennifer Rosales.
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This event is part of CSJ’s Social Justice Week.